{"id":1259,"date":"2020-06-12T19:46:31","date_gmt":"2020-06-12T19:46:31","guid":{"rendered":"https:\/\/joannaralston.net\/portfolio\/?page_id=1259"},"modified":"2026-04-08T17:48:39","modified_gmt":"2026-04-08T17:48:39","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/joannaralston.net\/portfolio\/content-strategy\/","title":{"rendered":"Content strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1259\" class=\"elementor elementor-1259\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0c3a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0c3a35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f34ec4b\" data-id=\"f34ec4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cccc535 elementor-widget elementor-widget-text-editor\" data-id=\"cccc535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230;UX writing and content strategy blend business and customer needs&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c03593b elementor-widget elementor-widget-image\" data-id=\"c03593b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/wp-content\/uploads\/2022\/12\/Tax-Estimator.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"239\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-9.51.39-AM.png?fit=300%2C239&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-1670\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-9.51.39-AM.png?w=988&amp;ssl=1 988w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-9.51.39-AM.png?resize=300%2C239&amp;ssl=1 300w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-9.51.39-AM.png?resize=768%2C611&amp;ssl=1 768w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-06-at-9.51.39-AM.png?resize=600%2C477&amp;ssl=1 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Content strategy for QuickBooks' Tax Estimator (opens a PDF)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba1f9a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ba1f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f898f elementor-widget elementor-widget-image\" data-id=\"03f898f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/ux-and-content-strategy-for-american-family-insurance\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"139\" height=\"300\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?fit=139%2C300&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-2358\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?w=1170&amp;ssl=1 1170w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?resize=139%2C300&amp;ssl=1 139w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?resize=473%2C1024&amp;ssl=1 473w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?resize=768%2C1662&amp;ssl=1 768w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?resize=710%2C1536&amp;ssl=1 710w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2026\/03\/IMG_3418.png?resize=946%2C2048&amp;ssl=1 946w\" sizes=\"(max-width: 139px) 100vw, 139px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Content Strategy for American Family Insurance<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8e816 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dc8e816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77eb7a0 elementor-widget elementor-widget-image\" data-id=\"77eb7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/?p=1761\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"228\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?fit=300%2C228&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-1749\" alt=\"Developing a content strategy for a generative AI app\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?w=1722&amp;ssl=1 1722w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?resize=300%2C228&amp;ssl=1 300w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?resize=1024%2C777&amp;ssl=1 1024w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?resize=768%2C582&amp;ssl=1 768w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?resize=1536%2C1165&amp;ssl=1 1536w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2023-11-29-at-10.37.18-AM.png?resize=600%2C455&amp;ssl=1 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">UX writing for Narratize, a generative AI app<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae6fc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eae6fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6c526 elementor-widget elementor-widget-image\" data-id=\"1e6c526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/?p=1767\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"300\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-15-at-4.29.41-PM.png?fit=158%2C300&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-1745\" alt=\"Developing a Content Strategy for a new healthcare app\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-15-at-4.29.41-PM.png?w=608&amp;ssl=1 608w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-15-at-4.29.41-PM.png?resize=158%2C300&amp;ssl=1 158w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-15-at-4.29.41-PM.png?resize=540%2C1024&amp;ssl=1 540w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2024\/01\/Screen-Shot-2024-01-15-at-4.29.41-PM.png?resize=600%2C1139&amp;ssl=1 600w\" sizes=\"(max-width: 158px) 100vw, 158px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">UX writing for CareScout, a healthcare app<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9653fc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9653fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd609c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd609c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba41797 elementor-widget elementor-widget-image\" data-id=\"ba41797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/?p=1157\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"272\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?fit=300%2C272&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-1171\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?w=2822&amp;ssl=1 2822w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?resize=300%2C272&amp;ssl=1 300w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?resize=1024%2C928&amp;ssl=1 1024w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?resize=768%2C696&amp;ssl=1 768w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?resize=1536%2C1392&amp;ssl=1 1536w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX-1813-sender-directed-App-US-flow-v7b.png?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Updating content in response to COVID-19<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a63c04 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a63c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6ac5d elementor-widget elementor-widget-image\" data-id=\"5c6ac5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/?p=1268\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"263\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX_US-WFP-Mastercard-home-mobile-v3.png?fit=300%2C263&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-1291\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX_US-WFP-Mastercard-home-mobile-v3.png?w=1452&amp;ssl=1 1452w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX_US-WFP-Mastercard-home-mobile-v3.png?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX_US-WFP-Mastercard-home-mobile-v3.png?resize=1024%2C896&amp;ssl=1 1024w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX_US-WFP-Mastercard-home-mobile-v3.png?resize=768%2C672&amp;ssl=1 768w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/UX_US-WFP-Mastercard-home-mobile-v3.png?resize=600%2C525&amp;ssl=1 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Copywriting for Western Union partnerships<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a78077 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a78077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fca22 elementor-widget elementor-widget-image\" data-id=\"d4fca22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/joannaralston.net\/portfolio\/?p=1275\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/guest-login.png?fit=300%2C225&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-1282\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/guest-login.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/guest-login.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/guest-login.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/joannaralston.net\/portfolio\/wp-content\/uploads\/2020\/06\/guest-login.png?resize=600%2C450&amp;ssl=1 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Content strategy for Western Union's retail kiosk<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f5f13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76f5f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8230;UX writing and content strategy blend business and customer needs&#8230; Content strategy for QuickBooks&#8217; Tax Estimator (opens a PDF) Content Strategy for American Family Insurance UX writing for Narratize, a generative AI app UX writing for CareScout, a healthcare app Updating content in response to COVID-19 Copywriting for Western Union partnerships Content strategy for Western 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