UX writing is a balance act. You work hard to create the best customer experience while ensuring you meet or exceed business needs. While balancing everyone’s needs, you’ve got to prioritize most users’ needs as much as possible, which means eliminating wording and terms that can create friction or alienate many people. 

It’s not that you’re intentionally trying to dumb your content down; it’s about using the minimum amount of viable content you can. Every word, every letter matters, especially when writing micro copy. How can we create user-friendly content that doesn’t alienate and isn’t intrusive? Focus on crafting human-centered content. And for the love of all that is holy, stop using these seemingly innocent terms in your UX writing. 

What makes content human-centered? 

In this context, human-centered content refers to writing that is designed with the user in mind. Your goal is to help users understand precisely what they need to do as they navigate your interface. This means minimizing technical jargon and being deliberate in your language choices to reduce any potential friction.

Stop using these words in UX writing

Directional wording

We want to avoid directional terms like “right,” “left,” “upper,” and “lower” to ensure your UX writing is inclusive and accessible to all users. These words don’t mean much to users who have trouble seeing the page or those using screen readers. You can guide users onward using description wording and UI elements they’ll understand. For example, instead of “See the page by going to the tools menu in the upper left”, consider using wording such as “Go to Tools”. 

Condescending language

Words such as “easy,” “simple,” or “just” can be perceived as condescending. They might make users feel judged or undervalued if they encounter difficulties with certain tasks. Instead, aim to use language that empowers and supports your users, reserving space for words that truly add value. Not everyone will find certain tasks easy. Don’t alienate those who need extra time or consideration. 

Alarming alerts

There’s nothing more concerning than seeing bold, red text screaming “WARNING” while you’re trying to check your bank balance. Terms like “warning” and “alert” can be alarming and may lead users to believe they have made a mistake or are on an incorrect path. Opt for gentler terms, like “Note,” to draw users’ attention to important information. If you really need to get someone’s attention, consider other methods such as pop-ups or modals. 

Click here

Using the phrase “click here” is just not done. Experienced UX writers shy away from it, preferring more specific actions like “Continue” or “Sign Up.” It’s essential to be intentional with every word you choose, and “click here” should be listed in your style guide under “Words to Avoid.” Additionally, remember that users may be using your app on a variety of devices, so steer clear of device-specific terms like “click” and “tap.”

UX for all

These are just a few words I’ve left behind in my UX career. You may have others. What other words can be problematic? Are certain words okay if in a certain context? What are your don’ts when it comes to balancing the needs of the user with the needs of the business? 

For next time: Have you ever experienced pushback when trying to explain your rationale for your word choice? I want to hear about it.